MIVO Cross-Border E-Commerce Platform Seller Terms of Service

These Terms apply to sellers who have completed identity verification, opened a store on the MIVO Platform free of charge, selected products from the Platform's Product Catalog, and engaged in cross-border e-commerce sales.

Specific fees, processing timelines, settlement procedures, and dispute resolution arrangements shall be governed by the applicable supplementary policies lawfully published by the Platform and made accessible to sellers.

Chapter 1: General Provisions and Definitions

1.1 Platform

“Platform” refers to the online transaction, product listing, order management, and related technical service systems provided by MIVO.

1.2 Seller

“Seller” refers to an individual or legally established business entity that has completed identity verification and operates an independent online store on the Platform.

1.3 Partner Manufacturer

“Partner Manufacturer” refers to a supplier that has entered into a cooperation agreement with MIVO, provides compliant products for inclusion in the Product Catalog, accepts procurement payments from sellers, and fulfills agreed obligations relating to product preparation, packaging, and shipment.

1.4 Buyer

“Buyer” refers to a consumer who browses or purchases products from a Seller's store.

1.5 Product Catalog

“Product Catalog” refers to the collection of products supplied by manufacturers that have been reviewed or approved for inclusion on the Platform.

1.6 Procurement Cost

“Procurement Cost” refers to the purchase price paid by a Seller to a manufacturer for products associated with a specific order. It is separate from the retail amount paid by the Buyer.

1.7 Contractual Relationships

The Platform primarily provides product information, transaction technology, policy administration, and dispute coordination services. Unless MIVO expressly acts as the direct seller or applicable law provides otherwise, the sales contract is formed between the Buyer and the relevant Seller. Supply obligations between manufacturers and sellers shall be governed by their procurement arrangements and applicable cooperation policies.

1.8 Acceptance of Terms

Before registering, accepting these Terms electronically, or continuing to use the Platform, Sellers must review these Terms, the Privacy Policy, Product Management Policy, Order Fulfillment Policy, Refund and After-Sales Policy, and applicable regional policies.

Material amendments shall be communicated with reasonable advance notice as required by applicable law.

Chapter 2: Business Model and Transaction Process

2.1 Manufacturer Registration and Product Approval

Partner Manufacturers must enter into cooperation agreements with MIVO and submit relevant business credentials, product information, quality and compliance documentation, wholesale prices, inventory information, shipping locations, logistics capabilities, and after-sales arrangements.

Products may be added to the Product Catalog only after successfully completing the Platform's review process.

2.2 Free Store Registration and Product Selection

Sellers may open online stores free of charge after completing identity verification using authentic personal information.

Within the scope permitted by the Platform, Sellers may select products from the Product Catalog, prepare compliant marketing content, and list products for sale without purchasing or maintaining bulk inventory in advance.

2.3 Buyer Orders

After a Buyer places an order and completes payment through an approved payment method, the Platform automatically generates the corresponding order.

The Seller must promptly verify the order details, inventory availability, procurement amount, and applicable fulfillment deadlines.

2.4 Product Procurement

The Seller shall pay the applicable Procurement Cost to the designated Partner Manufacturer.

Upon confirming receipt of payment and verifying the order details, the Manufacturer shall prepare, package, and dispatch the products within the agreed timeframe and provide accurate, valid shipment tracking information.

2.5 Order Monitoring and Customer Support

Sellers are responsible for monitoring orders and providing customer support to Buyers.

MIVO provides technical assistance, operational oversight, and dispute coordination.

Order cancellations, refunds, supply disruptions, and shipping delays shall be handled in accordance with these Terms and the applicable supplementary policies.

2.6 Separation of Funds and Charges

Platform service fees, Procurement Costs, retail payments, security deposits, and financing funds must be separately identified and accounted for.

Any additional charges or financing arrangements must be clearly disclosed and, where applicable, expressly accepted before implementation.

Chapter 3: Free Store Registration, Identity Verification, and Account Security

3.1 Free Registration

MIVO does not charge Sellers any basic store registration fees, onboarding fees, identity verification fees, or Product Catalog selection fees.

Optional premium services may be subject to charges, provided that the applicable prices and conditions are disclosed in advance.

3.2 Identity Verification

Sellers must provide accurate, complete, and valid identity information, contact details, and any necessary tax documentation.

Where business registration or operating licenses are legally required, Sellers are responsible for obtaining and maintaining them.

The Platform may conduct additional verification as necessary for fraud prevention, anti-money laundering compliance, and other legal obligations.

3.3 Account Security

Sellers must safeguard their account credentials, passwords, and verification information.

Contact details must be kept up to date.

Any suspected unauthorized access or account compromise must be reported immediately.

Selling, renting, transferring, or allowing unauthorized third parties to use Seller accounts is prohibited without Platform approval.

3.4 Account Restrictions

Where identity fraud, falsified documentation, or fraudulent registration is reasonably suspected, MIVO may impose restrictions proportionate to the identified risks.

The Platform shall provide the reasons for such restrictions, available review procedures, and applicable reinstatement conditions, except where disclosure is prohibited by law.

Chapter 4: Product Catalog Eligibility and Product Listings

4.1 Manufacturer Compliance

Manufacturers must ensure that all products are legally sourced, meet applicable quality standards, and are accurately described.

Products must comply with applicable destination-market requirements concerning product safety, labeling, certification, intellectual property rights, and import/export regulations.

4.2 Seller Listing Responsibilities

Sellers may list only products authorized for sale on the Platform.

Before listing products, Sellers must verify destination-market restrictions, product specifications, pricing, inventory availability, shipping coverage, and estimated delivery times.

The sale of prohibited, counterfeit, infringing, or unlawfully marketed products is strictly prohibited.

4.3 Product Information and Intellectual Property

Product images, titles, specifications, brand materials, and marketing content may be used only within the scope authorized by the Manufacturer and the Platform.

Sellers must not falsely claim official brand authorization, exaggerate product benefits, or misrepresent essential product specifications.

4.4 Product Updates

Where a Manufacturer changes product prices, inventory availability, shipping locations, product status, or availability, the Platform shall make reasonable efforts to notify affected Sellers.

Sellers must promptly update their listings.

Existing orders shall be handled according to applicable policies and any arrangements agreed upon by the relevant parties.

Chapter 5: Pricing, Fees, and Seller Independence

5.1 Independent Pricing

Sellers may independently determine retail prices and marketing strategies, subject to applicable law and published Platform policies.

Sellers must accurately disclose product prices, shipping charges, taxes, and other mandatory costs to Buyers.

5.2 Seller Gross Margin

A Seller's anticipated gross margin is generally calculated as:

Gross Margin = Retail Order Revenue − Procurement Cost − Disclosed Platform Fees − Payment Processing Fees − Shipping Costs − Taxes − Other Applicable Expenses

This calculation does not constitute a guarantee of profit by MIVO.

5.3 Platform Charges

Where MIVO charges transaction commissions, payment processing fees, advertising fees, storage fees, or other service charges, the applicable rates, calculation methods, deduction schedules, and refund conditions must be clearly disclosed before the Seller confirms the relevant service or transaction.

5.4 Withdrawal and Settlement Conditions

Any minimum withdrawal amount, currency conversion rate, cross-border settlement fee, or withdrawal limit must be clearly specified in the Platform's Financial Settlement Policy.

The Platform must not impose undisclosed payment requirements as a condition for Sellers to receive funds legally owed to them.

Chapter 6: Order Acceptance and Procurement Payments

6.1 Order Processing

Following successful payment by a Buyer, the Seller must confirm and arrange procurement within the processing timeframe displayed on the order page.

Sellers must not unreasonably delay procurement, falsely confirm order processing, pressure Buyers to cancel orders, or promise delivery dates that cannot reasonably be met.

6.2 Procurement Payments

Sellers must pay the applicable Procurement Cost to the designated Manufacturer using a payment method approved by the Platform that allows payment verification.

The payment recipient, amount, currency, transaction fees, payment deadline, and documentary requirements must be clearly displayed in the order details.

6.3 Manufacturer Fulfillment Obligations

Once the Manufacturer confirms receipt of the Procurement Cost and verifies that the order information is complete, the Manufacturer becomes responsible for fulfilling the agreed preparation, packaging, and shipping obligations.

Manufacturers must not unreasonably refuse shipment, substitute products without authorization, or upload fraudulent shipping information.

6.4 Delayed Procurement Payments

If a Seller fails to pay the Procurement Cost within the prescribed timeframe, the Platform may issue a reminder and provide a reasonable opportunity to resolve the issue.

Order cancellation, Buyer refunds, and any impact on Seller performance metrics shall be determined based on the cause of the delay and the Platform's previously published policies.

6.5 Manufacturer Supply Failures

Where a Manufacturer experiences stock shortages, refuses shipment, causes delays, or fails to fulfill an order after receiving payment, the Platform shall assist in investigating the issue and pursuing reshipment, refunds, or other appropriate remedies under the applicable supply agreement.

Such failures shall not automatically be treated as Seller violations.

Chapter 7: Shipping, Logistics, and Cross-Border Compliance

7.1 Manufacturer Shipping Responsibilities

Manufacturers must package products, hand them over to the designated carrier, provide valid tracking numbers, and supply necessary shipment documentation in accordance with the product listing and order agreement.

Sellers are responsible for communicating shipment status to Buyers and responding to related inquiries.

7.2 Shipping Timeframes

• Delivery timelines shall distinguish among:

• Manufacturer preparation and processing time.

• Carrier transportation time.

• Customs clearance time.

• Responsibility for delays shall be determined according to the actual cause, contractual allocation of responsibilities, and applicable law.

7.3 Customs, Duties, and Import Charges

The parties must clearly establish responsibility for export declarations, import customs clearance, customs duties, value-added taxes, shipping insurance, refused deliveries, and return shipping costs.

Undisclosed charges must not be imposed on Buyers after purchase.

7.4 Prohibited Shipping Practices

Fabricated shipment records, empty-package shipments, shipment confirmations without actual goods, and falsified tracking information are strictly prohibited.

In the event of force majeure, customs inspections, or other exceptional circumstances, the responsible parties must promptly notify affected parties and take reasonable corrective measures.

Chapter 8: Order Settlement and Fund Security

8.1 Separate Accounting

Retail payments received from Buyers, Procurement Costs paid by Sellers to Manufacturers, and settlement amounts payable to Sellers must be recorded separately.

The Platform shall provide accessible records of orders, deductions, refunds, and settlements.

8.2 Settlement Procedures

Settlement conditions, settlement cycles, payment channels, available withdrawal balances, currencies, exchange rates, transaction fees, and disputed fund handling procedures shall be governed by the Platform's published Financial Settlement Policy.

Such matters must not be determined solely at the Platform's unrestricted discretion.

8.3 Payment Service Providers

Where the Platform uses third-party payment institutions or legally permitted fund protection arrangements, it must disclose the entity responsible for holding the funds and the applicable arrangements.

MIVO must not represent itself as providing licensed escrow, custodial, or regulated financial services unless it possesses the required authorization.

8.4 Temporary Settlement Restrictions

Settlement restrictions may be imposed only where supported by contractual provisions, objective evidence of risk, or legal requirements.

Any restriction must be proportionate to the identified risk.

The Platform shall communicate the reason, expected duration, appeal procedure, and conditions for lifting the restriction.

Undisputed funds must not be withheld indefinitely without lawful justification.

Chapter 9: Order Cancellation, Returns, Refunds, and After-Sales Services

9.1 Consumer Rights

Buyers retain all cancellation, return, refund, and consumer protection rights granted by applicable law.

These rights shall not be excluded by the Platform's multi-party cooperation model.

Sellers serve as the primary point of contact for Buyer after-sales inquiries, while Manufacturers must provide necessary product and fulfillment documentation.

9.2 Seller Procurement Failures

Where a Seller's failure to pay the Procurement Cost on time prevents order fulfillment, the Seller must promptly notify the affected parties and arrange refunds in accordance with applicable policies.

Where a Manufacturer has received payment but fails to ship or ships incorrect products, the Manufacturer shall provide appropriate remedies and bear applicable costs under the supply agreement.

9.3 Product and Shipping Disputes

Quality defects, inaccurate descriptions, shipping damage, incorrect shipments, missing items, and returns without stated reasons shall be handled according to clearly established evidence requirements, return addresses, processing deadlines, shipping cost responsibilities, and refund procedures.

Responsibility must be determined based on the actual circumstances rather than automatically assigned to the Seller.

9.4 Refund Processing

Refunds shall generally be issued through the original payment channel, subject to applicable payment processing requirements.

Rules concerning exchange-rate differences, transaction fees, and tax refunds must be disclosed in advance.

During disputes, all relevant parties must preserve transaction records, communications, payment evidence, and shipment documentation.

Chapter 10: Customer Service and Seller Performance Evaluation

10.1 Customer Service Standards

Sellers must remain reasonably accessible and respond promptly to Buyer inquiries.

Product information and order updates must be communicated accurately.

Abusive language, harassment, unauthorized off-platform transactions, and misuse of Buyer information are prohibited.

10.2 Performance Indicators

The Platform may evaluate Sellers using published performance indicators, including:

• Order Non-Fulfillment Rate (NFR).

• Late Shipment Rate (LSR).

• Seller-Fault Cancellation Rate.

• Valid Customer Complaint Rate.

• Customer Service Response Rate.

• Manufacturer failures, Platform system outages, and other circumstances not attributable to the Seller must be reasonably excluded from Seller performance assessments.

10.3 Performance Evaluation Rules

The calculation periods, data sources, penalty thresholds, appeal procedures, and credit recovery mechanisms shall be separately published by the Platform.

Chapter 11: Manufacturer Responsibilities and Platform Oversight

11.1 Manufacturer Obligations

Manufacturers must ensure product authenticity, lawful sourcing, quality, inventory accuracy, and proper labeling.

They must promptly update wholesale prices, stock availability, and shipping capabilities and provide necessary after-sales assistance.

11.2 Manufacturer Violations

Where Manufacturers fail to fulfill orders after receiving payment, submit fraudulent tracking information, supply defective products on a significant scale, or infringe intellectual property rights, the Platform may take appropriate action under the Manufacturer Cooperation Agreement.

Such actions may include corrective requirements, suspension of product listings, supply restrictions, compensation claims, or termination of cooperation.

11.3 Manufacturer Complaint Mechanism

The Platform shall maintain a mechanism for investigating complaints against Manufacturers.

Where Manufacturer misconduct negatively affects Seller performance ratings, the Platform shall provide appropriate correction or review procedures.

11.4 Contractual Responsibilities

Procurement-related rights and obligations between Sellers and Manufacturers shall be governed by their applicable agreements.

Any additional guarantees, payment collection arrangements, payment disbursement commitments, or advance compensation obligations undertaken by MIVO must be expressly documented in writing.

Chapter 12: Prohibited Conduct and Compliance Obligations

12.1 Prohibited Activities

The following activities are strictly prohibited:

Selling illegal, counterfeit, infringing, hazardous, or import-restricted products.

• Creating fraudulent orders or fictitious transactions.

• Money laundering, fraud, or malicious chargebacks.

• Manipulating customer reviews or performance ratings.

• Exploiting Platform vulnerabilities.

• Engaging in other unlawful or deceptive commercial practices.

12.2 Legal Compliance

Sellers must comply with applicable consumer protection, advertising, product safety, personal data protection, taxation, customs, sanctions, and anti-money laundering laws.

The Platform shall provide reasonable compliance guidance where appropriate.

12.3 System and Data Security

Without lawful authorization, Sellers must not scrape Platform data, attack Platform systems, distribute malicious software, disclose Buyer information, or redirect orders to unauthorized off-platform payment channels.

Chapter 13: Intellectual Property and Content Licensing

13.1 Intellectual Property Ownership

Intellectual property rights relating to products, trademarks, images, marketing materials, and software remain with their respective lawful owners.

Manufacturers must grant the Platform and authorized Sellers the limited licenses necessary to market and sell the relevant products.

13.2 Seller-Generated Content

Sellers are responsible for content they create or modify.

The Platform may use Seller-provided content to the extent reasonably necessary for product display, transactions, customer support, and lawful promotional activities.

13.3 Intellectual Property Complaints

Rights holders may report suspected infringement by submitting proof of ownership, relevant product links, and contact information.

The Platform shall maintain procedures for infringement notices, appropriate interim measures, counter-notifications, and reviews while taking reasonable steps to prevent abusive complaints.

Chapter 14: Data Protection and Information Security

14.1 Lawful Data Processing

The Platform, Sellers, and Manufacturers must process personal information in accordance with their respective legal roles and applicable data protection laws.

Personal information may be used only for legitimate purposes, including order fulfillment, delivery, after-sales services, legal compliance, and other properly disclosed lawful purposes.

14.2 Buyer Information Protection

Sellers must not sell, disclose, misuse, or use Buyer information for unauthorized marketing purposes.

Buyer delivery information may be shared with Manufacturers only to the extent necessary for order fulfillment and subject to appropriate security safeguards.

14.3 Data Management

Cross-border data transfers, retention periods, deletion requests, security incident notifications, and third-party data processing responsibilities shall be further governed by the Privacy Policy and applicable data processing arrangements.

Chapter 15: Violations, Enforcement, and Appeals

15.1 Enforcement Measures

Depending on the nature and severity of a violation, the Platform may implement:

• Formal warnings.

• Corrective action requirements.

• Product listing removal.

• Restrictions on accepting new orders.

• Suspension of promotional privileges.

• Temporary account restrictions.

• Termination of services where legally justified.

15.2 Enforcement Principles

Enforcement actions must be supported by sufficient evidence, proportionate to the violation, and communicated promptly.

In cases involving urgent fraud risks, serious security threats, or legal requirements, the Platform may implement necessary immediate measures and provide subsequent notification as legally permitted.

15.3 Seller Appeals

Sellers may submit explanations, supporting evidence, and appeals through official Platform customer support channels.

The Platform shall provide confirmation of receipt, processing updates, and explanations of the final outcome.

Applicable processing deadlines shall be governed by published policies.

15.4 Legal Proceedings

Suspected criminal activities may be reported to competent authorities in accordance with applicable law.

Civil compensation, contractual penalties, and fund restrictions must have a lawful basis.

Internal credit scoring shall not replace legally required procedures.

Chapter 16: Store Suspension, Closure, and Outstanding Orders

16.1 Voluntary Store Closure

Sellers may request to suspend operations or close their stores through the Platform's designated procedures.

Before closure, Sellers must properly address outstanding orders, refunds, after-sales obligations, payments owed to Manufacturers, and applicable tax responsibilities.

16.2 Platform-Initiated Termination

Where the Platform terminates services due to serious violations, it must establish appropriate procedures for outstanding orders, after-sales obligations, and the settlement of undisputed funds.

Records required by law shall be retained for the applicable statutory periods.

Chapter 17: Platform Service Disclaimer and Allocation of Liability

17.1 Service Availability

MIVO shall make reasonable efforts to maintain the security and availability of its transaction systems.

However, the Platform does not guarantee uninterrupted service, specific sales volumes, customer traffic, or Seller profitability.

17.2 Allocation of Responsibilities

Manufacturers are responsible for product quality and agreed shipping obligations.

Sellers are responsible for their sales representations, order processing, and customer service obligations.

MIVO is responsible for its legally mandated Platform management, information disclosure, and other applicable obligations.

17.3 Limitations of Liability

No disclaimer or limitation of liability shall exclude responsibilities that cannot lawfully be excluded.

Consumer statutory rights shall remain unaffected.

The Platform shall not improperly exclude liability arising from its own intentional misconduct or gross negligence.

Chapter 18: Notices, Policy Amendments, and Dispute Resolution

18.1 Official Notices

The Platform may issue policy updates, order notifications, and operational communications through Platform announcements, the Seller Center, registered email addresses, or other agreed communication channels.

Material changes adversely affecting Sellers shall be communicated with reasonable advance notice where required by law, including the effective date.

18.2 Complaints and Termination Requests

Sellers may submit complaints, appeals, or termination requests through the Platform's published official customer support channels.

18.3 Dispute Resolution

Disputes between Buyers and Sellers should initially be resolved through direct negotiation.

Parties may request Platform assistance where appropriate.

The governing law, jurisdiction, and dispute resolution procedures shall be determined with reference to the actual Platform operating entity, applicable regional requirements, and mandatory consumer protection laws.

Chapter 19: Supplementary Provisions

19.1 Relationship with Supplementary Policies

These Terms and the applicable supplementary policies collectively constitute the Seller Service Rules.

Supplementary policies must comply with applicable law.

In the event of inconsistency, the relevant legal requirements and expressly agreed contractual provisions shall apply.

19.2 Severability and Waiver

If any provision is held invalid or unenforceable, the remaining lawful provisions shall continue in effect.

Failure to exercise a right shall not automatically constitute a waiver of that right.

Appendix A: Order Responsibility Allocation

Appendix B: Store Credit Scoring and Withdrawal Management Policy

1. Store Credit Scoring System

MIVO evaluates Seller performance based on order fulfillment, shipping timeliness, customer service quality, and compliance with Platform policies.

The maximum Store Credit Score is 100 points.

Violations may result in credit score deductions as outlined below.

2. Importance of Store Credit Scores

Your Store Credit Score is an important indicator of your store's operational performance, reliability, and compliance with MIVO Platform policies.

Sellers are expected to conduct business honestly, fulfill orders responsibly, and maintain appropriate customer service standards.

If your Store Credit Score falls below 80 points, your store's traffic exposure and promotional visibility will be reduced.

In addition, monthly withdrawal limits will apply according to the following credit score tiers.

3. Store Credit Score and Monthly Withdrawal Limits

4. Store Suspension and Platform Management

If a Seller's Store Credit Score falls below 40 points, the store will be temporarily suspended and placed under Platform administrative review.

During the suspension period:

The Seller will be prohibited from accepting new orders.

The Seller's ability to process existing orders will be temporarily restricted, subject to the arrangements required to protect Buyers and fulfill outstanding legal obligations.

MIVO may review the Seller's transaction records, order fulfillment records, customer complaints, and previous violations.

The Seller may contact MIVO Customer Support to request a review and submit supporting documents.

Store resumption will depend on the compliance requirements published by the Platform and the applicable review procedures.

Important: Credit-based withdrawal limits and store restrictions must be implemented consistently with applicable laws, contractual obligations, and the Platform's published settlement policies. Undisputed funds legally owed to Sellers must not be withheld without lawful justification.